The freelancers and entrepreneurs need to build their brands in today’s age. It is quite easy to do so as well due to the presence of the internet. The freelancer and the entrepreneurs can reach a wider audience with the help of the internet, and this can help them in attracting many clients for their business. It is not necessary to either build a company brand or a personal brand; rather, you can do them both together without facing their difficulty.
With the help of your brand, you will be able to build trust among your audience and get featured in the online publications, radio, television etc. It would also enhance the number of your clients. The good example of such strategy is Assignment Geek. Below is a guide to creating a personal brand easily in seven steps.
1. Build your foundation
Authenticity should be chosen while building your foundation. If your foundation is not authentic enough, you will face problems in the future, as people might end up thinking that you are not what you present yourself to be. It would help if you mentioned the skills that you have acquired over the years. It would be best if you also discuss your beliefs and core values along with the things that you find interesting. After you have stated about your existing brand assets, talk about your vision and mission. Give a detailed description of your characteristics and the message that you want to give to your audience.
2. Choose your target audience
The second point is to find out your audience. Do not try to attract or please everyone. Not everyone is your client; you should keep this in your mind. You need to find out that a specific group of people who will be interested in the things that you offer. Please find out about their challenges and the things that they desire the most. After understanding your audience in a better light, you will be able to create a much better personal brand by giving them something to look forward towards.
3. Create an irresistible offer
Selling your brand to your target audience is as important as creating your brand. If you are not able to sell your brand, then there is no benefit in creating it in the first place. You will need to understand the needs of your audiences and promise them to deliver what they order, hence creating the irresistible order formula. The irresistible order is made up of three things. The things that you love to do, the things that you are best at doing and the thing that your audience desire the most, equal to an irresistible offer.
4. Optimize your personal website
Creation of a personal website is of extreme importance as with the help of that your audiences would be able to create an impression about you. You can create an amazing website by first creating a logo for your personal brand, uploading several of your photographs taken by a professional photographer, and giving your audience a call to action that is clear. You should mention your email address, or ask them to register for a free consultation etc. If your website is interesting, people will stay on it, and that would give them a chance at knowing you better. But if your website is boring, new visitors might leave it within a few seconds.
5. Have a content strategy
The distribution of free content is one of the best content strategies. You should try to give your audiences something that can help them out instead of just promising or convincing them that you can help them out. You should take some time out and create a list of topics that you believe your audiences would be interested in. After completing the research, start making content, and be consistent, or your audiences would lose interest.
6. Have a visibility strategy
Another method of building an audience is by exposing your content to other people’s audiences. You can increase your visibility by taking part in public speaking or write articles for online publications. You can also get interviewed on podcasts etc.
7. Build a community
Instead of focusing on a large group of people, try to become a leader and build a community. In this community, give your audiences a change of interacting with one another by supporting each other’s content, sharing various ideas etc. You can use Facebook groups to create a community or host live events.
Conclusion
If you follow the steps mentioned above, you can easily build a personal brand. It is not as difficult as it sounds, thanks to the advancement in technology. Anyone can build a brand and community. There is also no competition while building a personal brand, as you are unique, and there is no one in the world that is like you. Although there might be some people who would have the same idea as yours, the way you both would present your ideas and brand will be different.
